Tuesday, March 23, 2021

The Impact of Domain Extension on SEO

 The Impact of Domain Extension on SEO. When building your website, the choice of your domain extension or TLD is important because it affects your SEO performance.


A new Moz survey shows that domain extensions have little impact on your rankings. Features like domain-level keywords and domain extensions are less correlated with search rankings but still true. And they still outperform social criteria like “retweeting” Twitter. The study collected responses from over 150 search engine marketing experts and collected information in a larger correlation study.

It looks like the traditional .com domain has over 500 competitors, but not all of them are strong.



Do Domain Extensions Affect SEO?

The survey mentioned above says that domain extension will have less impact on your search engine optimization, however, the true impact of TLDs is not yet known for sure. But here we know:


The choice of TLDs is very wide: from extensions dedicated to countries, industrial zones or attractive ones (like .pizza!)

Site quality continues to be the number one ranking factor and it is unlikely that more attention will be paid to domain extensions.

Country expansion is a good choice if you are just developing your business in that country. It is compatible with your SEO strategy.

Google reaffirmed that the new domain extensions do not offer a ranking advantage over traditional .com or .org domains. Suppose this has an indirect effect, as we see below.

Moz research shows that the .org extension performs better than the .eg or .biz extension, and is slightly longer than the .com extension.

Helps to change domain extension

People perceive a website differently depending on the domain extension. Some extensions may be viewed as spam, while others may be viewed as hints or easier to remember. Don't underestimate people's navigation habits.


Evaluate website performance

Why focus on website performance? OnCrawl gives you all the performance metrics related to your SEO. Understand what affects your payload in terms of page size and load time.

How does it work

Google prefers good search results

While adding new domain extensions, Google is still primarily interested in usability. Let's see what this means:


Some new TLDs are expensive. This means spam sites are less likely to use these extensions to hack. So websites with these extensions can do better with confidence.

It contains verified domain extensions such as .archi or .gov. It might seem fair to give these websites a high ranking because they are certified.

While keywords placed before or after a dot do not affect rankings, they do affect user experience. It provides information, trust, and confidence. In fact, the more visits to a website for the keywords of its domain name, the higher ranking it will eventually get. This is especially true for specialized websites like .jewellery, .news, .scubadiving or .paris, .berlin, location domain.


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